PUBG:BG Rebrand

Head of Creative // Josh Shin
Creative Director // James Hall
Sr. Motion Design // Andy Fernandez
Creative // Joongchan Ahn
Creative Project Manager // Leah Kim
Agency // Fluid

PUBG:BG F2P Cinematic

Krafton:
Head of Creative // Josh Shin
Creative Director // James Hall
Creative // Andy Fernandez
Creative Project Manager // Leah Kim

Goodbye Kansas:
Directors // Emnet Mulugeta, Will Adams
Art Director // Till Valentin Holder, Eric Thunfors
VFX Supervisor // Felipe Borges
CG Supervisor // Joakim Eriksson
Executive Producer // Anton Söderhäll

PUBG: New State Branding

Head of Creative // Josh Shin
Creative Director // James Hall
Sr. Motion Graphics // Andy Fernandez
Creative // Joongchan Ahn
Creative Project Manager // Leah Kim
Agency // Fluid
Agency // Lost Project

Overworld Mograph #1

Creative Director // James Hall
Agency // Devoted

CG Teaser to drive engagement for our new IP PUBG New State. We were tasked with curating a simple story that would encourage the audience to engage with the IP and encourage Alpha Sign-ups.

Creative Director // James Hall
Creative // Andy Fernandez
Sound Design // Tommy Peskorz
CG Prod. // Plastic Wax
EndSlate Prod. // Lost Project

Overhauled the PUBG Merchandise Guidelines 2019/20 and with it updated/expanding our stylistic approach to our branding. Our main goal was to help guide our vendors with examples of new products and design-wise how to interpret the PUBG brand.

Creative Director // James Hall
Head of Licensing // Arsenio Navarro
Guideline Prod. // Fluid Design

Overworld Mograph #1

Creative Director // James Hall
Agency // Double Plus Productions

VO // Giancarlo Esposito

CG BLACKPINK Teaser

Creative Director // James Hall
Creative // Andy Fernandez
Sound Design // Tommy Peskorz
CG Prod. // Lost Project

Overworld Mograph #1

Creative Director // James Hall
Agency // Double Plus Productions

PUBG:BG Intro Video

Creative Director // James Hall
CG Director // Andy Fernandez
Sound Design // Tommy Peskorz

Oversaw entire PUBG Global Championship 2019 designs and animations. My responsibilities were Stage Design, Logo, Key Arts, Broadcast Design and Animation, OOH Marketing, Onsite Activation designs, and Trophy & Medal Designs.

This project was a major undertaking due to having 2 separate stages over 3 weekends of the event. Multiple graphics packages had to be designed for optimal viewership experience, which included 2 broadcast packages. The event reached over 60 million concurrent on all platforms during the event.

Role:
Creative Director // James Hall
Head of Licensing // Arsenio Navarro
Head of Events // Jeff Parker
Head of Central Esports // Jake Sin
Graphic Designer // Luci Wang
Logomark // Known
GFX & Stage Design // Banana Culture
Live Production // OGN America

Oversaw all of 2019 Merchandise Partnerships and Design direction of licensed content.

Role:
James Hall // Design Director
Arsenio Navarro // Head of Licensing
Nolan Goddard // Funko
Guy Brand // Good Smile Company
Dino No // Good Smile Company

Funko POP
Drove design direction on character stylization, color pallets, and packaging design for our Brand.

Good Smile
Worked with their team on the Figma and the Nendoroid license. Advising and guiding them through our IP and making sure the product meets our visual standards.

Overworld Mograph #1

Creative Director // James Hall
Agency // Double Plus Productions

Overworld Mograph #1

Creative Director // James Hall
Agency // Double Plus Productions

VO // Giancarlo Esposito

Overworld Mograph #1

Creative Director // James Hall
Agency // Devoted

Overworld Mograph #1

Creative Director // James Hall
Agency // Devoted

Overworld Mograph #1

Creative Director // James Hall
Agency // Devoted

Overworld Mograph #1

Creative Director // James Hall
Agency // Double Plus Productions

VO // Giancarlo Esposito

Overworld Mograph #1

Creative Director // James Hall
Agency // Double Plus Productions

VO // Giancarlo Esposito

Overworld Mograph #1

Creative Director // James Hall
Agency // Double Plus Productions

Overworld Mograph #1

Creative Director // James Hall
Agency // Devoted

Overworld Branding

Creative Director // James Hall
Creative // Brian Wilson

New State Mobile x Among Us Key Art

Krafton:
Creative Director // James Hall
Agency // Two Fresh

PUBG:BG Rebrand

Head of Creative // Josh Shin
Creative Director // James Hall
Creative Project Manager // Leah Kim
Agency // Lost Project

Finally set loose for the perfect project for April Fools! We wanted to create something that the audience was “This is what happens when the marketing team does drugs”.

Creative // James Hall
Creative // Andy Fernandez
Creative // Tyler McAndrew
VO // Sean Orlikowski
Sound Design // Tommy Peskorz
GFX & Animation Prod. // State Design

CG Teaser for our new Weapon Skin Upgrade System.

Creative Director // James Hall
Sound Design // Tommy Peskorz
CG Prod. // Lost Project

For April Fools, I worked with CAH to help define a style for the animated version of the POBG chickens. Translating them from Pixels to full-blown Saturday morning cartoons.


Creative Director // James Hall
Key Art Prod. // Concept Art House

CG Teaser for our new Weapon Skin Upgrade System.

Creative Director // James Hall
Sound Design // Tommy Peskorz
CG Prod. // Lost Project

Oversaw entire PUBG Nations Cup 2019 Designs. My responsibilities were Stage Design, Logo, Key Arts, Broadcast Design and Animation, OOH Marketing & Onsite Activations.

I also worked with our sponsors and how best to integrate into the PUBG IP for their marketing. And approved all of their marketing for PNC, The event reached a total of 682 articles with an estimated reach of 1.1+ Billion UVPM. The event reached over 40 million peak concurrent over all platforms during the Event.

Creative Director // James Hall
Head of Licensing // Arsenio Navarro
Head of Events // Jeff Parker
Head of Central Esports // Jake Sin
Broadcast & Design Prod. // Banana Culture

CG Teaser for our new Weapon Skin Upgrade System.

Creative Director // James Hall
CG Director // Andy Fernandez
Sound Design // Tommy Peskorz
CG Prod. // Lost Project

Hide, Seek, Survive

This was our main beat that defined the season. We wanted the users to feel the new industrial map, hear the creaking and play with the new neon element of the new map “Haven”.

Creative Director // James Hall
Creative // Andy Fernandez
Sound Design // Tommy Peskorz
CG Prod. // The Loop

For Season 10, we created a marketing copy that spurred most of the creative ideas for Season 10.

Hide, Seek, Survive

We played with that idea for key art design on how we could encompass all the new features of PUBG Season 10 and have an engaging piece that is telling a story.


Creative Director // James Hall
Key Art Prod. // Bond

A Thank You for 4 years of Battlegrounds.


Visual Design Director // James Hall
Creative // Taerim Kim
Creative // Tyler McAndrews
Creative // Andy Fernandez
Creative // Moonseop Lee
Creative // YeonSu Park
Game Capture & GFX // Hammer Creative
GFX & CG Prod. // Lost Project

Visual Design Director // James Hall
Sr Motion Graphics // Andy Fernandez
Creative // MoonSeop Lee
GFX Prod. // Lost Project

For Season 9, we wanted to shake things up a bit and try a few different approaches from the feedback we received last season.

We decided to go out of the norm and really push color and texture into PUBG style for the season. Incorporating yellows, reds, purples into the mix.

The main feature of this season was the new map Paramo a volcano map roughly located in South America. We pulled a lot of influences from Inca designs with a modern twist.

Visual Design Director // James Hall
Creative // Luci Wang
Creative // Andy Fernandez
Key Art Prod. // Atomhawk
Gameplay Capture // Hammer Creative

My team was in charge of global branding for our seasonal content and designing the key arts that would best serve publishings marketing initiatives.

I working with the Marketing team for the Survivor Pass name’s visual identity. Pulling from key elements that we felt best reflected the new Sanhok Redesign. And tieing major themes that we could weave a design narrative around the lockup.

Visual Design Director // James Hall
Creative // Luci Wang
GFX // Andy Fernandez
Key Art // Taehyun Kim
Game Capture // Tyler McAndrew
Sound Design // Tommy Peskorz
Logomark // Bond
Key Art Prod. // Volta

My team was in charge of branding our new release on Google Stadia! Our main challenge was to integrate Stadia’s branding and identity into our own in a meaningful way.

This included Box Art for our “Pioneer Edition”, advising our external partners on design aesthetics for html5 Ad Banners and creating the metadata that would be featured inside the Stadia Storefront.

Design Director // James Hall
Social Assets // Unfold

My team was in charge of global branding for our seasonal content and designing the key arts that would best serve publishings marketing initiatives.

I working with the Marketing team for the Survivor Pass name’s visual identity. Pulling from key elements that we felt best reflected the new Vikendi. And tieing major themes that we could weave a design narrative around the lockup.

We decided for this season we would focus on Dinopark and design around new vs old by including the finch that we used for the original reveal of Vikendi and a Pterodactyl to represent the new Dinopark.

We aimed for a bold and expressive season instead of our standard muted pallet ranges. And saw an overwhelming response from that the past season.

Creative Director // James Hall
Creative // Luci Wang
Logomark // Bond
Key Art Prod. // Volta

My team was in charge of branding our seasonal content and designing the compositions and colors of our Key Art that would best serve publishings marketing initiatives.

Worked with the marketing team for the Survivor Pass’s name visual identity. Identifying major themes that we could weave a design narrative around. We went for a more graphical look for Season 6, with simplistic colors and a clean but gritty feel. Lessons learned from previous seasons we designed and animated the season 6 logos for our Patch Report videos. This was also the first time we started styling our Corporate Identity logo with the theme of a season, which has now become a standard for seasonal content.

Creative Director // James Hall
Creative // Luci Wang
Creative // Tyler McAndrew
VO // Sean Orlikowski
Logomark // Bond

This was a new challenge, the IP team came to me and wanted to create a series of Animated Comics to tell the backstory of Karakin.

This project was a massive endeavor with Madefire, who assisted us in finding the artists/colorists to help tell this story. While directing the project I also designed the character “Oni” that was featured in Ep1 and 3. We also tied in an in-game community reward near the end of the season to drive up hype for the last episode. The community received the broken “Ogre Mask” and Oni’s Jacket.


Creative Director // James Hall
Writer // Andrew Lobel
Writer // Sean Orlikowski
Comic Prod. // Madefire
Cover Prod. // Concept Art House
Cover Artist // Chun Lo

My team was in charge of branding our seasonal content and designing the compositions and colors of our Key Art that would best serve publishings marketing initiatives.

Worked with the marketing team for the Survivor Pass’s name visual identity. Identifying major themes that we could weave a design narrative around. This was our first time dabbling in Lore Related Illustrations to start fleshing out our characters in the PUBG Universe.


Creative Director // James Hall
Creative // Luci Wang
Logomark // Concept Art House
Key Art Prod. // Concept Art House

My team was in charge of branding our seasonal content and designing the compositions and colors of our Key Art that would best serve publishings marketing initiatives.

Worked with the marketing team for the Survivor Pass’s name visual identity. Identifying major themes that we could weave a design narrative around. This was the first season we marketing a Season over a Survivor Pass so we could assist our users in understand all the free and paid content that will be released within the next 3 months (Season). This was also our first time taking an active design stance updating out Game Thumbnail across all streaming platforms. Which proved beneficial and helped drive an increase in traffic to the game category.

Creative Lead // James Hall
Key Art Prod. // Concept Art House
Logomark // Concept Art House
Key Art // Taehyun Kim

My team was in charge of branding our seasonal content and designing the compositions and colors of our Key Art that would best serve Publishings marketing initiatives.

We worked with the marketing team for the Survivor Pass’s name and tagline. We also worked with our publishing team we designed our Marketing strategy with partners such as Steam.

My team and I were there to support those assets including Steam Store Takeovers and IM banners and all of our Social Media platforms.

Creative Lead // James Hall
Key Art // Taehyun Kim

PUBG:BG Halloween Socials

Creative Director // James Hall
Sr. Motion Design // Andy Fernandez
Creative // Kevion Yoo

Worked on an Unannounced Project with a focus on Twitch Interactions. Incharge of managing the Art Team and Outsource. Main visionary for the product pushing the stylistic approach to characters and environments. Also leading the Web Dev and UI Team.

James Hall // Art Director & Lead UI/UX Designer
Michelle Chen // 3D Modeler
Corey Loving // Concept Artist
Toli Carter // Tech Artist
5518 Studios // 3D Modeling & Animation
Blind Squirrel Studios // 3D Modeling & Animation

Designer of Red Talon, Winner of 2012 Polycount Dota 2 Contest. Over 500 submissions were entered. Winners were included into the Dota 2 Store.

Role:
Concept Development

Team:
Modeler :: Alex Nyguen

Client:
Valve

Awards:
Polycount Dota 2 Contest

Website mock Arena of Valor. It would be a one stop shop for their upcoming release and Americas Esports Tournament Tour.

Role:
Art Director // Lead UI/UX Designer

Client:
Tencent